Scientific Content Summarization & Blogification — GenAI Marketing Content Pipeline
This work powered a GenAI-based automated marketing workflow — producing editorial content across blogs, emails, podcasts, and social posts. The end client is a platform that helps people track microhabits (sleep six hours, take a cold shower, do yoga) and recommends weekly microhabit schedules built around each user's profile, biometrics, preferences, and goals, then periodically mutates those schedules as the user's biometrics, preferences, and adherence change. Our role was to stand up an automated pipeline that generates that platform's marketing content with LLMs.
Blog generation, grounded in research
The core of the system is blog generation. The pipeline takes a human-provided list of microhabits and uses an LLM to expand each one into a set of candidate blog topics. From there it branches by content type: for research-backed blogs, the pipeline searches out the top research papers for a given topic and feeds excerpts from those papers in as context, so the writing is grounded in real science rather than model recall; for lighter pieces, the LLM draws on its own knowledge base. Grounding the science-based blogs in sourced papers is what keeps the content credible for a health-and-wellness audience, where accuracy matters.
Full-package blogs & multi-channel fan-out
Each blog ships as a complete package rather than just text. Every piece comes with a Midjourney-generated image and either LLM- or programmatically-generated SEO parameters; the research-based blogs additionally carry a glossary — generated by the LLM and cross-referenced against an online neuroscience dictionary wherever possible — plus a citation for the source paper.
To keep a human in the loop, we built a minimal Google Workspace-based approval workflow where a reviewer can edit, comment, and approve or reject each blog and its artifacts before anything goes out. Finally, approved blogs are repurposed into other editorial formats — email newsletters, podcasts, and social media posts — so a single source blog fans out across the client's marketing channels.